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Strategies to build successful relationships with an enterprise.

Over the next eight weeks, you will work through interactive learning modules to help you do business with companies like Comcast NBCUniversal, close enterprise deals, and refine your storytelling acumen.

What to Expect:
  • Access to self-paced podcast learning episodes & case studies, interactive exercises & downloadable templates, and a live virtual meetup with field experts and your cohort.

  • Weekly opportunities to connect with peers, discuss what you learned, or hear from corporate-startup partnership leaders.

  • If your business aligns with the LIFT Labs focus areas, you might have the opportunity to participate in office hours with our team or receive mentorship from a Comcast NBCUniversal leader.

How to Navigate this Course:
  • Curriculum Overview: Maps out what to expect from each week of the program.

  • Coursework Section: Includes audio episodes, resources, and live sessions that comprise each module.

Curriculum Overview

You can work through the content at your own pace or follow along with this suggested 8-week schedule
that begins with a Kickoff Event June 9 and ends on August 12. There will be a pause the week of July 4 .
View the course guide here.

Coursework

Module 1: Customer Discovery: An Iterative Process

Episode 1
Select a Large Problem That’s Framed Correctly

The key to a successful startup is solving problems that matter for a large group of people who are willing to pay for your solution. Laying the foundation for an impactful solution starts here.

Episode 2
Turning User Interviews into a Solution Sketch

Building on trusted frameworks like jobs-to-be-done to sketch the first version of a compelling solution through a creative process and structured guidance.

Episode 3
Rapid Prototyping & User Testing To Validate Your Ideas

Learn how to conduct simple tests that can help confirm your solution is the right one, before spending the time and money to actually build it.

Episode 4
From Prototype to Product, to Find Product-Market Fit

The ultimate validation is revenue. Build and ship the first version of your product to find your first paid customer, and start walking the path to “product-market fit.”

Interview
SME Conversation with Sumit Suman

Module 2: Storytelling

Episode 1
The science of Storytelling

Defining why storytelling is important and why it’s relevant to your startup’s success.

Episode 2
Building Blocks of a Great Story

Building a story is easy when you have the frameworks. In this episode, we describe what those frameworks are and why they are important.

Episode 3
Your pitch as a story

Applying the storytelling frameworks from the last episode, let’s build out your startup’s story and adjust it depending on the audience you’re speaking to.

Interview
SME Conversation with Eileen Hwang
Additional Resources:
Storytelling Exercises

Module 3: Branding

Episode 1
Branding Essentials

What is a brand and why is it important to your business.

Episode 2
Branding Strategy

Armed with why branding is important, this episode digs into how to build successful brands through brand strategy.

Episode 3
Branding Identity

With your brand strategy in place, you can now begin to think about and design your brand’s identity.

Interview
SME Conversation with Pooja Kapadia
Additional Resources:
Branding Exercises

Module 4: Creating Context Introduction to Corporate-Startup Partnerships

Episode 1
Setting the Stage
Episode 2
Leading with Empathy
Episode 3
Understanding Corporate Innovation
Additional Resources:
Creating Context

Module 5: The Innovator’s Dilemma

Episode 1
Why Corporates Can’t Do What You Do
Episode 2
Why Some Startups Get Corporate Attention, Others Don’t
Episode 3
Detailing The Innovator’s Dilemma
Interview
SME Conversation with Diane Ruth

Module 6: The Inner Life of Corporates

Episode 1
Non-Obvious Cultural Differences Between Startups & Corporates
Episode 2
A Day in the Life of a Corporate Innovator
Episode 3
Questions Corporates Ask When Evaluating Startups
Interview
SME Conversation with Rachel Brink

Module 7: The Start-to-Finish Guide to Corporate Deals

Episode 1
Introducing the Enterprise Sales Process
Episode 2
Finding Prospects & Building Your Pipeline
Episode 3
Progressing Deals from an Introduction to a Pilot
Interview
SME Conversation with Bob Moore

Module 8: Managing & Scaling Up a Successful Pilot

Episode 1
How to Manage a Successful Pilot
Episode 2
Understanding the Procurement Process
Episode 3
Troubleshooting Back Office Slow Downs
Episode 4
Navigating Negotiations While Scaling Up
Episode 5
Key Contract Terms to Watch For
Interview
SME Conversation with Shira Averbuch
Interview
SME Conversation with Amaju Johnson
Interview
SME Conversation with Lolita Robinson
Interview
SME Conversation with Matt Roberts & Jordan McAllister
Questions?

If you’re wondering how to make the most of your LEARN@LIFT experience, reach out to the LIFT Labs team. We’d love to help.

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