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In the world of entrepreneurship, we often hear words like change-agent, maverick, disruptor, and rebel, but those terms fail to capture something more fundamental. In this LIVE@LIFT, Marco Greenberg will introduce a new paradigm that entrepreneurs should master in order to build a robust organization: Primitive & Civilized. This is a spectrum, yin-yang, complimentary, and synergistic.

And in startups, you need both. Everyone is both Primitive and Civilized, but the goal is to understand the balance between the two, its strengths and weaknesses, and how to inject this into your operation’s bloodstream. 

Want to know how Primitive you are? Take Marco’s “Roaming Survey” self-assessment to discover your Primitive Quotient (PQ). Your PQ is an overall score that tells you how likely you are to follow your innate, instinctive, and intuitive side in your professional life. Attendees will receive a copy of Marco’s new book, “Primitive: Tapping the Primal Drive that Powers the World’s Most Successful People.” 

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