LIFToff CareTech Challenge: Platforms, technologies, and tools to address the challenges of caregiving
ABOUT THIS CHALLENGE
Caregiving can be an act of service, love, and commitment, but may also strain financial, physical, and emotional resources. For employers, offering flexibility and benefits to support caretaking needs (for children, aging adults, pets, the home, etc.) can help to build workplaces best poised to attract, retain, and grow talent. To that end, solving the challenges faced by modern caregivers truly is the new future of work, particularly as the boundaries between home and work are rapidly being redefined.
Comcast NBCUniversal is committed to supporting their employees, customers, and communities by identifying, and potentially investing in or partnering with, startups and emerging technologies that address the challenges of the care economy. Specific areas of focus include care coordination solutions, family communication portals, smart scheduling platforms, and tech-enabled services that bridge the trust gap or offer advocacy and support to caregivers or those in need of care.
IF YOU'RE SELECTED:
Selected participants in this LIFToff CareTech Challenge may be eligible for:
- Up to $250K in investment funding via SAFE (Simple Agreement for Future Equity)
- Potential paid pilot deal with Comcast NBCUniversal
- Access to the Comcast NBCUniversal business leader network, including mentorship and connections to business units, where relevant
For questions about the program or application process, please contact us at LIFT@comcast.com

An enterprise-ready startup with a product or service
in market or very close to it.

Your partner in anchoring or expanding your
enterprise client roster.

WEEK 1: | Challenge Launch: Applications open (8/18) |
WEEKS 2-5: | Sourcing & Office Hours (8/29 - 9/16) |
WEEKS 6-8: | Evaluation (9/19 - 10/14) |
WEEK 9-12: | Finalist Selection & Notification (10/17-10/23) |
WEEK 13: | Final Virtual Pitch & Finalist(s) Announced (Mid November) |
WHY THIS CHALLENGE IS IMPORTANT
Employers agree, identifying missed days and early departures (sometimes necessary for caregivers) as behaviors most likely to undermine career progression. 1 Caregiving employees with more responsibilities and higher titles were most likely to be affected, with 61% of senior leaders and 44% of managers aged 26-35 reporting that their productivity was frequently undermined. 2
A BCG study 3 found that more than half of working parents reported that their overall responsibilities at home—including housework, childcare, and help with schoolwork—had grown significantly. Further, those who care for children or aging parents were 1.4 times more likely to report being worried about their future at work than those without caregiving duties.
53% of workers who quit a job reported that the costs of paid help contributed to their resignation. Another 44% quit due to the inability to find trustworthy help, while 40% quit because of an inability to meet work duties due to increased caregiving responsibilities 4.
About Comcast NBCUniversal LIFT Labs
Comcast NBCUniversal LIFT Labs, part of Startup Engagement at Comcast NBCUniversal, gives talented entrepreneurs access to Comcast NBCUniversal’s renowned network of partners, brands and mentors to foster rapid breakthroughs in connectivity, media and entertainment. Startup Engagement at Comcast NBCUniversal has entrepreneurial programs across the country, including three accelerators in Philadelphia and Atlanta, and offers educational resources and programming for companies at all stages of the startup journey. Our teams canvas the world for revolutionary startup founders and early-stage companies in connectivity, media, entertainment, and sports that can help enhance the products and services we provide. Visit ComcastNBCULIFT.com to learn more.
About Comcast Corporation
Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company with three primary businesses: Comcast Cable, NBCUniversal, and Sky. Comcast Cable is one of the United States’ largest high-speed internet, video, and phone providers to residential customers under the Xfinity brand, and also provides these services to businesses. It also provides wireless and security and automation services to residential customers under the Xfinity brand. NBCUniversal is global and operates news, entertainment and sports cable networks, the NBC and Telemundo broadcast networks, television production operations, television station groups, Universal Pictures, and Universal Parks and Resorts. Sky is one of Europe’s leading media and entertainment companies, connecting customers to a broad range of video content through its pay television services. It also provides communications services, including residential high-speed internet, phone, and wireless services. Sky operates the Sky News broadcast network and sports and entertainment networks, produces original content, and has exclusive content rights. Visit www.comcastcorporation.com for more information.
LIFToff CareTech Program Terms and Conditions
These Terms and Conditions (“Terms”) apply to the LIFToff CareTech Program (“Program”) provided by Comcast Cable Communications Management, LLC (“Comcast”). By applying to the Program on behalf of a company, you and your company (“You” or “Your”) agree to be bound by these Terms.
Eligibility
In order to be eligible to apply to the Program, your company must:
- be a corporation (not an LLC, partnership, sole proprietorship, or other form of legal entity) incorporated in one of the states of the United States, unless otherwise agreed in advance in writing by Comcast;
- be an early to mid-stage technology startup in the caregiving industry (CareTech) with at least a minimum viable product in beta testing or live in market;
- be focused on addressing the challenges of the care economy; and
- be willing to provide additional information about You and Your business as requested by Comcast, and to sign additional agreements as requested by Comcast, including to accept an investment by Comcast or one of its affiliates if You are selected for an investment under the Program.
Submissions
You expressly acknowledge and agree that:
- any and all information, written or oral, that You disclose or provide to Comcast is not confidential and You waive all such rights to this information;
- Comcast does not receive Your submission in confidence and its disclosure by You does not establish a confidential relationship between You and Comcast;
- Your submission does not obligate Comcast to review Your submission, enter into any transaction with You, or make any investment in your company; and
- Comcast accepts no responsibility for the handling or return of Your submitted materials.
Please be aware that Comcast has a number of employees engaged in the development of ideas and business opportunities. We also rely on brokers, attorneys, and other qualified representatives to assist us in this regard. Also, Comcast may find that Your submission is not new, is in the public domain, or has already been investigated and considered by Comcast. For these reasons, You must understand that Your business and its idea may be already known to us, in whole or in part, prior to Your submission. Finally, Comcast does not seek, and will not accept, ideas for television programs or movies, or scripts of any kind.
Comcast’s Administration of the Program
Comcast shall conduct the Program and make all decisions regarding the Program and its participants, including You, in its sole and absolute discretion. Comcast’s decisions are final. Comcast reserves the right to modify these Terms or apply additional terms to the Program at any time. In that case, Comcast will use reasonable efforts to communicate the modifications or additional terms to You.
Representations and Warranties
You represent and warrant that you have the full power and authority to accept and be bound by these Terms, and that the acceptance of these Terms, and the performance of Your obligations hereunder, will not constitute a breach or default by You or otherwise violate your company’s organizational documents, any agreement to which You are bound or any federal, state, or local law, rule, or regulation applicable to You.
Indemnification
You agree to indemnify and hold harmless, and upon Comcast’s request, defend, Comcast, its affiliates, and their directors, officers, employees, independent contractors and agents from any and all claims, losses, liabilities, damages, taxes, expenses and costs, including, without limitation, attorneys’ fees and court costs, incurred by Comcast and such other persons through claims of third parties against Comcast based on or arising from Your breach of these Terms or Your participation in the Program.
Disputes
Any disputes that arise between Comcast and You regarding these Terms or Comcast’s use of Your submissions will be governed by Pennsylvania law (without regard to its conflict of laws provisions), and venue for any actions shall be in the Commonwealth or federal courts of Pennsylvania located in Philadelphia County (and courts to which appeals from such courts may be taken).
Publicity
You agree not to issue a press release or any other publicity relating to these Terms or the Program (including Your participation therein) without Comcast’s prior written approval.