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David Meerman Scott: Turning Fans into Customers and Customers into Fans

David Meerman Scott: Turning Fans into Customers and Customers into Fans

David is a marketing strategist, entrepreneur, advisor, and author of several bestselling books. He and his daughter, Reiko, collaborated to write David’s latest book: “Fanocracy: Turning Fans into Customers and Customers into Fans.” In this episode, David chats about the importance of turning your customers into fans.

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