In the ever-evolving world of streaming, standing out requires more than just great content — it demands a deep understanding of what drives consumer behavior. That was the goal behind Peacock collaborating with Zenapse, an AI-powered customer experience optimization platform that’s redefining how brands connect with audiences.
From Clicks to Conversions: A Smarter Way to Engage
Peacock’s growth team wanted to go beyond traditional tactics to dynamically customize the experience and drive better outcomes. Zenapse used signals from specific Peacock pages to analyze and optimize click-through behavior. The result? A significantly higher click-through rate compared to conventional growth efforts.
Zenapse’s platform doesn’t just enable analysis — it models the emotions that resonate most with Peacock’s audience, enabling tailored messaging, imagery, and context, for web. With a wide range of personas to choose from, the platform dynamically optimized experiences for each visitor.
Precision Targeting Without Personal Data
One of the most compelling aspects of this collaboration was Zenapse’s ability to deliver personalized experiences without utilizing any personal information. Instead, Zenapse’s ZenImpact Studio used predictive modeling to serve goal-based optimizations across key pages — including the Home Page and Plan Picker.
Peacock then tagged engagement metrics on its checkout page, allowing for a clear before-and-after comparison. The results were immediate and impressive.
- Peacock saw an 8% lift in conversion rate on the Plan Picker page during a 15-day campaign.
- Peacock saw an 18.1% conversion rate improvement from an 8-day Home Page campaign.
- Peacock pages saw a 144% lift from top-performing creatives and a 77% lift from optimized plan selection during a 35-day campaign.
What’s Next: Scaling Success
With these results in hand, Peacock has now finalized a long-term agreement with Zenapse, setting the stage for even greater impact in the remainder of 2026.
Zenapse has proven that when you combine emotional intelligence with AI-powered optimization, you don’t just reach audiences — you move them. And for Peacock, that’s translated into real growth, real engagement, and real ROI.
Zenapse is a LIFT Labs portfolio company. Since 2018, 90% of startups participating in Comcast NBCUniversal’s LIFT Labs Accelerator program have secured pilots, POCs, or deals with Comcast, NBCUniversal, and Sky.
