FADE is Paving the Way for Shoppable TV
FADE is Paving the Way for Shoppable TV
Imagine you’re watching your favorite streaming TV series. The main character enters the frame wearing a unique T-shirt and fashionable skirt. You just have to shop the look. Rather than searching endlessly online, you simply use your remote control to click the “buy” button on the screen.
While that scenario might sound futuristic, Fade Technology Solutions has already developed the technology. The San Francisco-based startup offers shoppable video monetization that lets viewers discover and buy contextually in video. There are benefits for all stakeholders. Consumers get a shorter path from discovery to purchase. Retailers get exposure on the largest screen in the home. Streaming services get a new way to monetize content as free ad-supported revenue models become more mainstream.