VIDEO: LIVE@LIFT – Building a Brand People Love from Day One with Emily Heyward

LIVE@LIFT is now virtual. LIFT Labs will continue to share timely advice and insights for founders during this unprecedented time. Replay the full session here.

During this session, you will hear from the co-founder and chief branding officer of Red AntlerEmily Heyward. Emily works closely with founders to develop purposeful, strategic visions for their startups and has led branding efforts for top companies such as Casper, Allbirds, and Boxed. Listen in as she shares key lessons from her new book “Obsessed: Building a Brand People Love from Day One” — you’ll learn how to shape authentic messaging that resonates with your audience and to cuts through the digital noise.

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LIFT Labs hosts various events and conversations that provide an array of viewpoints. Each is intended to create a forum for interested participants to hear perspectives on important topics impacting startup founders worldwide. The views expressed in each program are those of the presenter and not necessarily the views of the Company.