Partner with Comcast NBCUniversal
LIFT Labs connects enterprise-ready startups with leaders across Comcast NBCUniversal to explore high-impact partnerships.
Comcast NBCUniversal LIFT Labs connects high-potential startups with leaders across Comcast, NBCUniversal, and Sky to evaluate emerging technologies and translate innovation into measurable business value. Through a highly selective model, founders collaborate directly with enterprise teams to explore real business challenges, test new capabilities, and generate strategic insights that inform decision-making.
Startups gain access to high-impact use cases and the opportunity to run focused pilots with the stakeholders who can drive adoption, creating a clear path to scaled, long-term partnerships. This approach enables faster experimentation, accelerates enterprise adoption, and helps both startups and enterprise leaders move from innovation to impact more efficiently.
How It Works
LIFT Labs follows a structured process designed to move from exploration to enterprise impact.
This approach enables faster learning, better decision-making, and measurable business value.
Identify
Define enterprise use cases aligned with strategic priorities.
Source
Identify best-in-class startups building solutions in key technology areas.
Evaluate
Work with internal stakeholders to assess technical capabilities and business fit.
Experiment
Run structured pilots and proofs of concept with measurable outcomes.
Scale
Translate successful experiments into long-term partnerships or enterprise deployments.
What Startups Gain
- Direct access to enterprise leaders
Startups work directly with decision-makers across Comcast NBCUniversal business units. - Real enterprise use cases
Companies collaborate with internal teams to test solutions against real operational challenges. - Accelerated path to partnership
LIFT Labs helps founders navigate enterprise processes including legal, security, and procurement. - Strategic insights
Participants gain deep insight into enterprise buying dynamics, technical requirements, and industry priorities. - Global network
Startups build relationships with investors, corporate leaders, and technology partners across the global ecosystem.
Portfolio Voices
“It’s been awesome to be in the LIFT Labs program. Getting access to some of the most innovative executives in the Fortune 100 is probably the highlight.”
May Habib
CEO & Co-founder
WRITER
“The LIFT Labs team was instrumental in helping us navigate the org and accelerate real opportunities. We’d strongly recommend it to any startup looking to build a meaningful partnership.”
Varun Mohan
Former CEO & Co-Founder
Windsurf
“The exposure that we have to executives and leaders within Comcast, NBCUniversal has been unparalleled.”
Cody Coleman
CEO & Co-Founder
Coactive
“What makes the program particularly awesome is the exposure to every facet of the Comcast NBCUniversal family.”
Ben Colman
CEO & Co-Founder
Reality Defender
“An incredibly immersive accelerator experience. They guided us through organizational complexity with care and insight. Best of all, it feels like just the beginning of our journey with Comcast.”
Andrei Papancea
CEO & CPO
NLX
“It’s been awesome to be in the LIFT Labs program. Getting access to some of the most innovative executives in the Fortune 100 is probably the highlight.”
May Habib
CEO & Co-founder
WRITER
“The LIFT Labs team was instrumental in helping us navigate the org and accelerate real opportunities. We’d strongly recommend it to any startup looking to build a meaningful partnership.”
Varun Mohan
Former CEO & Co-Founder
Windsurf
“The exposure that we have to executives and leaders within Comcast, NBCUniversal has been unparalleled.”
Cody Coleman
CEO & Co-Founder
Coactive
“What makes the program particularly awesome is the exposure to every facet of the Comcast NBCUniversal family.”
Ben Colman
CEO & Co-Founder
Reality Defender
“An incredibly immersive accelerator experience. They guided us through organizational complexity with care and insight. Best of all, it feels like just the beginning of our journey with Comcast.”
Andrei Papancea
CEO & CPO
NLX
FAQs
This program differs from a traditional accelerator in many ways:
- This program is not just for pre-seed companies aiming to raise a seed round. We have a track record of working with startups at different stages to deliver long-term commercial partnerships between our business and theirs.
- In-person commitments are highly tailored to a startup’s specific path to partnership with Comcast. This is about accelerating traction with our business, not supporting the general growth of a startup which is the aim of more traditional accelerators.
- Each cohort will only include 6-8 companies, allowing for a much more tailored, 1:1 approach, so no one-size-fits-all programming.
The program ensures Comcast has the opportunity to learn about and evaluate fundraising rounds, but any investment is subject to standard negotiations and mutual agreement.
Comcast and its affiliates may choose to invest in select startups in the program, but participation in LIFT Labs does not guarantee funding.
We would prefer that the founding team members participate. We understand that commitments come up, so if other senior employees outside the founding team need to fill in for a session or two, that is acceptable.
The program is designed to build long-term relationships with Comcast NBCUniversal. It begins with an in-person engagement at our Philadelphia headquarters, where founders connect with executives and key teams.
Startups continue to engage through additional touchpoints and tailored engagements as partnerships evolve. The Comcast NBCUniversal LIFT Labs team also provides ongoing support, including introductions and guidance through enterprise processes like vendor onboarding, security review, and legal approval.
Each accelerator cohort will include six to eight companies.
No. While the goal of LIFT Labs engagements is to explore potential pilots, proofs of concept, or commercial partnerships, outcomes depend on alignment with business priorities and technical requirements.
That said, 90% of LIFT Labs portfolio companies have gone on to launch pilots, proofs of concept, or commercial agreements with Comcast NBCUniversal businesses.