Emily Heyward: Brand Your Startup Before Day One
Emily Heyward: Brand Your Startup Before Day One
Heyward shared some of her secrets in her new book Obsessed: Building a Brand People Love from Day One, and recently joined LIFT Labs for a virtual discussion with Bec Heap, Senior Vice President of Video and Entertainment at Comcast. Heyward explained that proper branding can motivate consumers and cultivate devoted fan followings from the very first day of a new business.