Month: March 2021

Emily Heyward: Brand Your Startup Before Day One

Emily Heyward: Brand Your Startup Before Day One

Heyward shared some of her secrets in her new book Obsessed: Building a Brand People Love from Day One, and recently joined LIFT Labs for a virtual discussion with Bec Heap, Senior Vice President of Video and Entertainment at Comcast. Heyward explained that proper branding can motivate consumers and cultivate devoted fan followings from the very first day of a new business.

Lombardi Super Bowl Ad Features Voice Technology by LIFT Labs Alum Respeecher

Lombardi Super Bowl Ad Features Voice Technology by LIFT Labs Alum Respeecher

If you were one of 91 million people who watched Super Bowl 55, you may have seen a commercial featuring legendary coach Vince Lombardi. Although he died in 1970, Lombardi walks through contemporary America, where medical professionals mourn COVID patients and workers remove protective coverings from retail storefronts.

Startup Mentorship Keeps Kevin Greenwald at the Forefront of Advertising Innovation

Startup Mentorship Keeps Kevin Greenwald at the Forefront of Advertising Innovation

Kevin Greenwald is always studying the latest innovations in advertising. It’s a highly competitive space, and as the Executive Director of Strategic Initiatives, Advertising Strategy at Comcast, he wants to make sure he stays on the cutting edge.

Applications Now Open for the Fourth Comcast NBCUniversal LIFT Labs Accelerator, Powered by Techstars

Applications Now Open for the Fourth Comcast NBCUniversal LIFT Labs Accelerator, Powered by Techstars

The LIFT Labs team couldn’t be more excited to announce that applications are open for the fourth class of the Comcast NBCUniversal LIFT Labs Accelerator, powered by Techstars.

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