(Back Row, L to R) Nick Hendra (BDO) / John Roa (CEO), (Front Row, L to R) Amarachi Miller (CPO), Latoya Bowlah (Head of Marketing), Milton Li (Enterprise Architect)
In today’s competitive and evolving landscape, many businesses are increasingly learning the value and importance of understanding their customers, particularly to help deliver personalized experiences and product enhancements that resonate.
That’s the mission of a startup called AnthologyAI, which aims to revolutionize business intelligence. Through its consumer app Caden, AnthologyAI acquires over 100 million data points daily by compensating consumers who agree to share details about purchases, media consumption, location, and more. It then uses that data to train advanced predictive intelligence models, offering businesses a granular view of consumer behaviors and preferences. By deploying AnthologyAI’s solutions, businesses can enhance personalization, predict customer churn, and refine recommendations, among other benefits. The startup’s unique approach to data utilization helped the company raise $24.4 million from venture capital investors.
“We built a one-of-a-kind dataset with tens of billions of precise, accurate, deterministic, historical, and real-time transactions,” said AnthologyAI Founder and CEO John Roa. “Our models have helped to map a complete understanding of consumer behavior.”
The company deploys intelligence models to a broad range of enterprises in retail, travel, media, and even hedge funds. For instance, AnthologyAI is helping a major travel company better understand customer actions adjacent to renting properties such as flights, taxis, restaurants or activities. That knowledge helps the company optimize pricing, marketing, and upsell opportunities.
There are plenty of other use cases. AnthologyAI’s models can predict customer churn, enabling proactive engagement from marketing and success teams. For hedge funds, the models can predict economic indicators like inflation, aiding in more precise investment decisions. In the entertainment sector, they help identify popular films or TV shows across various demographics.
“Our models can help predict future behavior because they have so much context of the past,” said Roa.
AnthologyAI participated in the Spring 2024 LIFT Labs Accelerator focused on Vertical AI. The accelerated 5-week program accepts a select group of enterprise-ready startups, aiming to foster partnership opportunities with Comcast.
“Joining the program was a true no-brainer. We immediately saw a mutual value exchange and the potential to build a long-term partnership.”
— John Roa, CEO of Anthology AI
John Roa, CEO
Roa’s Resurgence
Roa’s journey has been shaped significantly by his prior entrepreneurial experiences, including his venture ÄKTA, which he sold to Salesforce in 2015. But the stress and demands of being a tech entrepreneur took its toll on his mental and physical health. Burned out, he took a year-long sabbatical to reflect on his career, wrote a book, and started a podcast to help other struggling entrepreneurs.
Today, Roa is committed to leading AnthologyAI with a focus on family and mental health over relentless work.
“Launching a company from a place of peace, calm and maturity has made me a significantly better leader and I think it’s correlated to how well this company is going.”
— John Roa, CEO of Anthology AI
Roa and AnthologyAI’s leadership are focused on establishing partnerships with some of the world’s largest enterprises, aspiring to become a leading force in predictive data analytics.
“If I have it my way, we’re a multi-billion-dollar company in a couple of years,” said Roa, “and I think we’re very well-positioned to achieve that.”
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