Month: June 2025

Smart Insights, Less Friction: Synthetic Users Is Simplifying Research with AI Personas

Smart Insights, Less Friction: Synthetic Users Is Simplifying Research with AI Personas

June 20, 2025

User testing is important for many businesses —but traditional market research can be slow, expensive, and full of friction. Synthetic Users is solving this problem. Launched by founders Kwame Ferreira and Hugo Alves, Synthetic Users—a LIFT Labs portfolio company—offers advanced AI personas that simulate human behavior, emotions, and feedback at scale. The goal is to …

Rethinking Personalization: What Happens When AI Focuses on Context, Not Identity

Rethinking Personalization: What Happens When AI Focuses on Context, Not Identity

June 3, 2025

This article is part of an ongoing series about the future of artificial intelligence, drawing insights from LIFT Labs’ AI portfolio. TL;DR Contextual AI is redefining personalization by making it more effective and less reliant on personally identifiable information (PII). AI is shifting away from demographic-based targeting and toward real-time, engagement-driven personalization. Two LIFT Labs …

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