Fade

Fade Technology is an content-agnostic in-video commerce platform intended to monetize video and advertising content. The company's platform allows in-video purchases from movies, shows, and ad products on streaming services and digital publishing platforms, enabling viewers to make in-video purchases directly.

FEATURED CONTENT

• FADE is Paving the Way for Shoppable TV
• All Eleven Startups in the 2022 Comcast NBCUniversal LIFT Labs Accelerator Announce Partnerships with Comcast, NBCUniversal, or Sky
• Comcast NBCUniversal Selects 12 Startups for Fifth LIFT Labs Accelerator, Powered by Techstars