From Burnout to Breakthrough: How Trullion Is Modernizing Accounting

August 29, 2025

Isaac Heller spent years buried in spreadsheets, parsing contracts, and navigating the pressure of high-stakes audits at pre-IPO and equity-backed companies. The mental fatigue was real—and all too common. Seventy-four percent of accountants report burnout, and they’re 36% more likely to feel job stress compared to employees in other industries. When early AI models started …

From Translation Tool to $2B Powerhouse: The WRITER Story

July 29, 2025

WRITER started as a machine learning translation company and has since blossomed into one of the most sought-after enterprise AI platforms—with hundreds of customers and a valuation approaching $2 billion. The company’s story began in 2013, when founders May Habib and Waseem Alshikh—both raised in non-English-speaking households—connected over a shared belief that language barriers should …

LIFT Labs Enterprise Accelerator Information Session

July 25, 2025

Through the Comcast NBCUniversal LIFT Labs Enterprise Accelerator, founders gain direct access to decision-makers, tailored strategic support, and a fast track to pilots and commercial partnerships across Comcast NBCUniversal and Sky. In this on-demand info session, Luke Butler, Executive Director of LIFT Labs, and Ryan Crooks of WRITER share what it takes to collaborate …

Native AI Is Reshaping Market Research—One Digital Twin at a Time

July 24, 2025

Understanding customer needs is foundational for any business but established methods for market research have their limits—surveys take time, feedback loops can be slow, and some consumers may never get heard. “Traditional research methods make it really hard to understand what consumers actually want,” said Frank Pica, CEO and co-founder of Native AI. “And because …

How Vendict is Streamlining Compliance at the Speed of AI

July 1, 2025

As enterprises rush to capture value promised by AI adoption, getting buy-in from compliance is a necessary step and a vital protection. But it can also slow down the process. Vendict, a LIFT Labs portfolio company, is aiming to change that with an AI-native platform built from the ground up for governance, risk, and compliance. …

Smart Insights, Less Friction: Synthetic Users Is Simplifying Research with AI Personas

June 20, 2025

User testing is important for many businesses —but traditional market research can be slow, expensive, and full of friction. Synthetic Users is solving this problem. Launched by founders Kwame Ferreira and Hugo Alves, Synthetic Users—a LIFT Labs portfolio company—offers advanced AI personas that simulate human behavior, emotions, and feedback at scale. The goal is to …

Rethinking Personalization: What Happens When AI Focuses on Context, Not Identity

June 3, 2025

This article is part of an ongoing series about the future of artificial intelligence, drawing insights from LIFT Labs’ AI portfolio. TL;DR Contextual AI is redefining personalization by making it more effective and less reliant on personally identifiable information (PII). AI is shifting away from demographic-based targeting and toward real-time, engagement-driven personalization. Two LIFT Labs …

Smarter, Safer, Scalable: The Rise of Hybrid AI in the Enterprise

May 19, 2025

This article is part of an ongoing series about the future of artificial intelligence, drawing insights from LIFT Labs’ AI portfolio. TL;DR Why hybrid AI systems—combining SLMs, LLMs, and RAG—are emerging as a go-to solution for enterprises. LIFT Labs startups like Personal AI and Credal are solving real-world challenges around accuracy, scale, and data security. …

From Cold Starts to Tailored Journeys: Driving Consumer Personalization

May 19, 2025

Consumers today crave personalization. They expect retailers to recommend products they’re likely to buy and entertainment platforms to suggest shows or movies they’ll enjoy. According to McKinsey, 71% of consumers expect personalized interactions, and 76% get frustrated when companies fall short. Yet, these same consumers are increasingly protective of their privacy. A staggering 85% say …

AI Predictions Revisited: What Came True and What We Got Wrong

May 9, 2025

Artificial intelligence moves fast—so fast that predictions about its future can become outdated almost overnight. Back in 2023 and 2024, LIFT Labs made a series of bold AI predictions based on insights garnered from various pilots and POCs with startups from our portfolio. As we worked with our growing portfolio of AI startups, helping them …

Alex Spears

From Burnout to Breakthrough: How Trullion Is Modernizing Accounting