Introduction
Comcast NBCUniversal LIFT Labs connects strategically relevant startups from around the world with Comcast to explore partnerships that impact the ways we work and the products and experiences we deliver to our customers and employees. By leveraging the startup ecosystem, LIFT Labs identifies emerging technologies and key insights through collaborations with founders and Comcast’s businesses.
This style guide has been prepared for you to get to know our identity and values we represent at LIFT Labs.
LIFT Labs Logo
Primary Logo (stacked)
Our primary logo serves as the main symbol of our brand, embodying our values and mission. It should be used prominently across all major brand touch points.
Secondary Logo (horizontal)
The landscape variation of our primary logo, designed for specific contexts where horizontal space prevails, maintaining our brand’s integrity across different formats.
Typography
Primary Font
Our primary font is the cornerstone of our visual communication, selected for its legibility, versatility, and alignment with our brand’s personality.
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System Font Substitute
Arial is our backup for its universal availability and straightforward, clean design—a sans serif that works everywhere, maintaining our brand’s clarity and ease of use.
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Logo Usage
Below are some examples of how to avoid using our logo, ensuring it always looks its best and accurately represents our brand across all applications.
Iconography
Our pictograms distill complex ideas into intuitive symbols, facilitating instant comprehension across global audiences.
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Team Bios
Laura Plunkett – Vice President, Startup Engagement
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Luke Butler – Executive Director, Startup Engagement
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Katie Teuber – Director, Startup Engagement
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Tito Obaisi – Senior Manager, Pipeline and Insights
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Aize Asowata – Senior Marketing Manager
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Kristina Rahusen – Senior Manager of Startup Engagement
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Allison Bishop – Program Manager
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