female founders

FADE is Paving the Way for Shoppable TV

FADE is Paving the Way for Shoppable TV

Imagine you’re watching your favorite streaming TV series. The main character enters the frame wearing a unique T-shirt and fashionable skirt. You just have to shop the look. Rather than searching endlessly online, you simply use your remote control to click the “buy” button on the screen. 

While that scenario might sound futuristic, Fade Technology Solutions has already developed the technology. The San Francisco-based startup offers shoppable video monetization that lets viewers discover and buy contextually in video. There are benefits for all stakeholders. Consumers get a shorter path from discovery to purchase. Retailers get exposure on the largest screen in the home. Streaming services get a new way to monetize content as free ad-supported revenue models become more mainstream.

Meet Visura, Connecting Photographers and Videographers With Buyers

Meet Visura, Connecting Photographers and Videographers With Buyers

While the rise of social media and content marketing increased the demand for visual assets, freelance photographers and videographers still have trouble connecting with potential buyers. Adriana Teresa Letorney is on a mission to change that.

LLUNA Fosters Belonging and Motivation for Hybrid or Remote Teams 

LLUNA Fosters Belonging and Motivation for Hybrid or Remote Teams 

Remote work in the wake of the pandemic accelerated the need for LLUNA. With distributed workforces, people run into each other in the halls or casually get lunch together less frequently. LLUNA can help foster those much-needed connections.

How to Access Opportunities in Tech and Jumpstart Your Career

How to Access Opportunities in Tech and Jumpstart Your Career

Venture capital can benefit from more inclusion – only 2% of VCs are Black men, 1% are Black women, 1% are Latino men, and even less are Latina, according to a recent study. Dorsey says there are plenty of groups and resources that can help you connect with venture capitalists of color. Look at business schools focused on creating more diversity. Find HBCU groups focused on startup investments or Black and Latinx-led venture capital funds. In fact, Dorsey keeps an updated database of Black-owned venture capital firms on her site, The Plug.

Connecting Female Founders and Funders

Connecting Female Founders and Funders

Since the program launched in 2019, Female Founders and Funders has hosted hundreds of founders, investors, and members of the startup community. Attendees traveled from New York and other cities to attend in-person events at the Comcast Technology Center in Philadelphia. In the midst of the pandemic, the program moved online so the group could continue connecting as they navigated unprecedented changes to the business landscape.

Access, Connections, and Hard Work: What to Expect During Our Accelerator

Access, Connections, and Hard Work: What to Expect During Our Accelerator

“We have been out of the program for over a year now, and still stay in touch with the majority of our lead mentors,” she said. “Mentorship was crucial for us. It changed how we talk about the product, services, and challenges we are addressing.” – Allyson McDougal – Co-founder, Workchew

What Startups Can Learn About the Perfect Pitch

What Startups Can Learn About the Perfect Pitch

From Hollywood to Venture Capital, one truism remains: Pitching is critical. The same rules apply whether you are pitching a film or a startup. Be concise. Be engaging. And most importantly, leave people wanting to learn more.

100 Rising Latinx Founders to Watch in 2022

100 Rising Latinx Founders to Watch in 2022

Latines are one of the fastest growing demographics in the country; that’s more than 62.1 million people that have over a trillion dollars of economic potential. Talented Latinx founders and their startups are also increasing in numbers across regions and industry sectors, yet traditional VC and angel investors are overlooking them.

How to Become a More Financially Savvy Leader

How to Become a More Financially Savvy Leader

Marguerite Pressley Davis is on a mission to help startup founders and business leaders become more financially educated. After working with Goldman Sachs, the Clinton Foundation, and Deloitte Consulting, Pressley Davis launched Finance Savvy CEO, a startup aimed at improving business financial literacy for small business owners and empowering profitable entrepreneurship through financially backed decision making.

Building an Audience Starts With Authenticity

Building an Audience Starts With Authenticity

The CEO of creative agency 19th & Park explains that building a successful brand starts with owning your unique story. Modern marketing tools have empowered brands of all sizes to cultivate an audience. But it’s not easy. It takes authenticity, social media prowess, and a deep understanding of target customers to keep people engaged.  Whitney

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